Santa Parade & Hot Cocoa Crawl

Santa Parade & Hot Cocoa Crawl Header2018

Stick around Downtown Midland after the Midland Santa Holiday Parade on Saturday, November 17 as the Midland Downtown Business Association presents the jolliest after-party you’ve ever seen: Hot Cocoa Crawl!

After braving the weather to watch the Santa Parade, join participating retailers and restaurants in Downtown Midland to sample their own spin on delicious hot cocoa recipes. Enjoy a complimentary hot cup while browsing the shops or stopping for lunch. Guests who visit all Hot Cocoa Crawl locations and collect stamps on the special cocoa crawl passport will be entered into a drawing to win one of five Downtown prize packs.

During Hot Cocoa Crawl, guests can take the guesswork out of holiday shopping by creating a Wish List at their favorite Downtown Midland stores. Wish Lists will make shopping a simple task for loved ones – or can help keep track of items that shoppers like, love, or need.

Participating stores include Ace Hardware & Sports, Gift of Hope Boutique, Good To Go, Grape Beginnings Winery, Happy.Pretty., Heather ‘n Holly, Imagine That!, Michigan Brew Supply, Northwood Gallery, Peel ‘n Pare, Pizza Sam’s, Serendipity Road, Ways To Wellness, Whichcraft Taproom.

Shop local and support your community. Downtown Midland businesses appreciate your support and loyalty!


The Midland Santa Holiday Parade is a non-profit organization run by a small, dedicated group of volunteers to provide funding to the Salvation Army’s local Toys for Kids program. Questions about the parade should be directed to


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