Serendipity Road

MEET THE MAKERS of Serendipity Road
FEATURIN: Genesis One Designs of Grand Rapids, MI
Owner Terra Baum
Designed to Inspire, Handcrafted with Love


I have always been passionate about jewelry and design. Because of my love for natural stones/materials and the desire to create beautiful and affordable jewelry, I began designing and making jewelry for myself over 15 years ago.

Many requests came in for necklaces, bracelets and earrings for friends and family…and soon friends of friends and complete strangers were requesting custom designs. It was so much fun…..I was hooked.

After a couple of years and with the support of my incredible husband and three amazing kids, an unexpected business blossomed. Initially, it was called Terra Designs. That name never rang true for me. Then I had a “God Wink” moment and “Genesis One Designs” was born.

For 10 years I focused my business on creating items with natural and semi-precious stones. I have had designs featured in local boutiques, event “swag bags” and on several blogs. I was also asked to design for a new jewelry catalog based company. It was great…but something was missing. I was feeling overwhelmed and underwhelmed all at the same time and I was very close to calling it quits. Fortunately, my incredible customers and family encouraged me to continue.


I’m so very thankful for their advice. Because in 2012, the most fulfilling part of owning a jewelry business was introduced when hand-stamped metal jewelry caught my eye. The joy I get when creating special and meaningful personalized pieces for others cannot be measured. I was even commissioned (by a cast member’s mom) to create 150 keychains for the cast and crew of the television show “Parenthood”….that was amazing and surreal!


As fantastic as that was, my favorite moments are during art shows and markets, hearing stories of how Genesis One Designs jewelry has touched lives. THAT is why I do what I do. It is truly a gift from God. Seeing those who have lost loved ones get emotional when they see a special life verse or phrase on one of my creations brings a kind of joy and thankfulness that is difficult to explain. And I praise God for that.

All that I am, all that I do is because of Him.


I love my job and I adore my supporters!

Thanks to all of you for bringing “Handcrafted” into the forefront of the retail industry. Shopping small is what it’s all about!

Genesis One Designs has been with us from Day 1.  Terra’s jewelry line is one of our most popular designers.  Customers know her line and know just what they are looking for when they walk through our door!

November Happenings at Serendipity Road

We are gearing up for the holidays and our backroom is bursting at the seams with holiday fashion, decor and much, much, more!  Be sure to stop by and take a sneak peek as we are restocking our shelves daily! We’re sure you’re going to love it!

Holiday Open House starts November 9th – 11th.  There will be coupons and giveaways in our store.  See you soon!

Upcoming Dates to Remember
Holiday Open House Nov 9th -11th
Santa Parade & Hot Cocoa Crawl Nov. 17th
Shop Local Nov. 24th
Courthouse Lighting Ceremony – Nov. 27th
Jingle Bell Fun Run/Walk  Nov. 29th

Serendipity Road
215 E. Main Street


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